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Archive » April 2017 » Consumers after the crisis. A new bank strategy on the road to happiness

Consumers after the crisis. A new bank strategy on the road to happiness

Fabrizio Fornezza
April 2017 - n. 4
Jel codes: G01, G21, E21

Financial crisis, social and technological evolution are changing Italian consumers’ habits and attitudes. Businesses an banks have to define strategies in order to satisfy new customer needs and to create engagement. In particular, they have to reactivate the relationship with consumers, rebuilding a well-being centered economy and offering a financial advice aimed at raising the index of individual investor happiness.

 

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