Journal of
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Archive » December 2012 » Banking strategies and business models in the new era

Banking strategies and business models in the new era

Giovanni Viani
December 2012 - n°12
Jel codes: G21, G28, M21

Setting aside the priorities imposed by the crisis, the management of Italian banks must define strategies for redesigning the commercial bank’s model in all business areas - investment banking, commercial banking, retail banking, asset management - to identify new services opportunities and to improve customer satisfaction

 

 

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