Journal of
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Archive » September 2014 » Good news, bad news: a proposal to measure banks’ reputation using Twitter

Good news, bad news: a proposal to measure banks’ reputation using Twitter

Vincenzo Farina, Giampaolo Gabbi, Daniele Previati
September 2014
Jel codes: G02, G21

Reputation is a special issue for financial institutions, particularly nowadays due to the great pressure they are facing as a consequence of the recent financial crisis. However, in banking literature, while the concept of reputation is rather obvious, more efforts must be made to develop a measurable notion of Corporate Reputation and of its changes over time (Reputational Risk). This paper proposes a new perspective to the analysis and measurement of reputation in banking industry, directly focused on stakeholders’ opinions. In detail, we present a pilot study, using data from Twitter, to test a methodology and to offer some future research perspectives

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