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Archive » December 2017 » Gauging the drivers of financial choices. An insight on the maze of risk

Gauging the drivers of financial choices. An insight on the maze of risk

Caterina Lucarelli
December 2017 - n. 12
Jel codes: G41, D14, D81

Research on human risky behaviours could benefit investors by increasing their consciousness of the emotional component of their decision making under risk, with a challenge of “awareness of unawareness”. Such consciousness should be one of the pillars grounding production, distribution and regulation of financial products as well as financial education programmes.

 

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