Journal of
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Forum | Papers » Growth and business models in the Italian gallery industry

Growth and business models in the Italian gallery industry

Donatella Depperu, Giacomo Magnani
March 2020 - n. 3
Keywords: Business Model, Growth, Art galleries
Jel codes: L81, M10

The gallery industry is poorly studied from the strategic management literature even though interesting for the changes that are affecting it. This paper focuses on the business models of high growth modern and contemporary art galleries in Italy in order to identify their specific features. Two different high growth galleries’ business models are pointed out: one is that of large size galleries with subsidiaries abroad; the other is shared by small growing galleries and differentiates them from other small galleries for an higher international orientation, a more intensive use of social networks and cooperative agreements, besides a higher propension to on-line sales.

 

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