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Archive » January 2015 » Italian Smes, a roadmap for growth

Italian Smes, a roadmap for growth

Remo Lucchi
January 2015 - n. 1
Jel codes: L20, A13

The socio-economic context created by globalization and the crisis has significant consequences from the social point of view, allowing the shift from a logic centered on the economic value (to have) to one based on people and their respect (to be). The new positioning that results for Italian companies favors small and medium enterprises. They have the features needed to attract, exploiting the specificity, the creativeness, the story of Made in Italy, the market segments more sensitive to a positive and socially responsible relationship

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