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Archive » January 2025 » The power of vision: Attention and financial documents

The power of vision: Attention and financial documents

Vincenzo Farina, Lucia Leonelli, E. Anna Graziano
January 2025 - n. 1
Keywords: Neurofinanza, attenzione visiva, documenti finanziari
Jel codes: D87, G20

Eye movements can be considered a proxy for visual attention, opening up interesting research avenues for improving the neuro-ergonomics of financial documents. This paper analyzes how the shape and color of documents, gender differences, and anchoring effects influence visual attention, comprehension, and the final evaluation of financial products and services. For each aspect, we present the results of recent research conducted by our team and the implications, including those of a regulatory and supervisory nature.

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