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Archive » May 2016 » The rising appeal of Peer-to-Peer lending

The rising appeal of Peer-to-Peer lending

Elisa Maria Giannetto
May 2016 - n. 5
Jel codes: G21, G28

The Peer-to-Peer Lending phenomenon has marked over the last years significant successes in Us, Uk and China. Its market shows a growing trend also in Italy, especially among the most dynamic population's segments. The Peer-to- Peer Lending platforms need investments to improve the services offered: the usability of the platforms, information security and data protection, process automation, the promotion of a social culture.

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