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Archive » June 2025 » Tourism in Italy today: challenges and opportunities for companies and territories

Tourism in Italy today: challenges and opportunities for companies and territories

Massimo Deandreis, Salvio Capasso
June 2025 - n. 6
Keywords: Turismo, imprese, territori
Jel codes: L83, L30, R10

Italy needs to adopt a new paradigm for Tourism, capable of responding to the great transitions. A model based on quality and sustainability, which considers external factors – such as geopolitics, international economic dynamics and climate change – capable of redrawing the maps of global tourism. In particular, the South, but with it Italy, can focus on strong themes to support inclusive growth. The new development model is based on five strategic levers, the «5 Ds» of contemporary tourism: Diversification, Delocalization, Deseasonalization, Digitization, Entrepreneurial Dimension. Investing in these strategic levers, based on quality, sustainability and accessibility, can build a more competitive, attractive and resource-aware Italy.

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