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Archive » March 2026 » Young people and culture: consumption and trends of the under-28s in Italy

Young people and culture: consumption and trends of the under-28s in Italy

Chiara Mancini, Francesco Di Marco
March 2026 - n. 3
Keywords: Cultura, giovani under 28, nuove tecnologie
Jel codes: Z10, L82, J13

An unprecedented representation of young people cultural consumption trends emerges from the research «Cultural consumption of generations Z and Alpha in Italy and abroad», presented at è cultura!, promoted by ABI and Acri with the participation of banks. In the post-pandemic phase, the contribution of the younger generations – also for use within school curricula – has been very significant for the recovery of cultural consumption. This body of evidence is therefore aimed at operators active in the cultural industry, including foundations and banks, to trace new paths in the definition of strategies. Translating future proposals into new languages capable of making the cultural offer even more in line with both innovative and traditional needs.

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